Site Visitor Match Marketing

What is Site Visitor Match Marketing? Simply put, it’s the ability to deterministically resolve the identity of anonymous website visitors. Here’s what that means and why it matters. Everyday prospects are visiting your website and actively looking for products or services you sell. They are in your sales funnel and preparing to buy. Your marketing…

Top Reasons why online reviews are important for any business

Online reviews are important to any business that wants to keep control of its online reputation. Reviewing has changed online marketing because of easy access to internet. It allows businesses to have active, as well as positive feedback from consumers. It also gives consumers a good foundation so as to create good relationship with those…

The Effect of customer reviews On SEO

How reviews can affect the purchasing decision of a firm and the result on SEO. When the idea of adding review to a brand’s strategy was discussed, below are the statistics which support the decision: About 90% of customers read reviews before buying a product or service Around 31% of customers would likely spend 31%…